I have always used Maybelline or Covergirl mascara, but a couple of months ago my eyes started to get really irritated from my drugstore mascara, so I decided to switch to one made with better ingredients. So I went to Sephora and I saw this one, and I had to have it!! I would like to say that the ingredients was what persuaded me to buy this, but I just loved the packaging!! It’s so cute that I just had to buy it! But I have been using this for a couple of weeks now and I absolutely love it!! I have relatively long lashes and it makes them look even longer and fuller, and It holds the curl all day! It’s my new favorite mascara. The formula in this product I think does truly coat, protect and nourish your eyelashes. This is the first Tarte product that I have ever bought and I am definitely happy with this product. The one thing that I don’t like about this mascara it that it isn’t waterproof at all…which kind of stinks when you live in a rainy place like me.
-Amazonian Clay: Balances, nourishes, hydrates, and replenishes to promote healthy, more voluminous lashes and prevent lash loss.
-Vitamin C: Fights free radical damage.
-Mineral Pigments: Soothe and soften the skin.
-Carnauba Wax: Promotes smooth application.